B2B Executive East China|英国旅游局

JOB DESCRIPTION

JOB TITLE:    B2B Executive East China

DIVISION: China & NE Asia

REPORTS TO: B2B Manager China & Hong Kong

JOB SUMMARY

Commercial role focused on leading bespoke key account management and engagement with key online & offline product distribution intermediaries in East China, tailoring programmes accordingly to ensure Britain product is being sold to the customer and driving incremental volume and value to the UK.

ORGANISATION CHART

See relevant structure charts online

SPECIFIC TO JOB

1.Commercial background with understanding of international and tourism product distribution landscape, both online and offline, in East China

2.Experience of key account management in East China together with strong negotiation, influencing and presentational skills

3.Comfortable with data and using an analytical approach to decision-making

4.Effective communication skills with both internal & external stakeholders at all decision-making levels

5.Proven experience of developing and implementing a strategic plan to increase commercial sales

6.Excellent written & spoken English and Mandarin essential

7.Excellent proficiency across all Microsoft Office applications

GENERIC

1.Championing tourism to Britain

A.Engaged with VB’s strategy and vision and can demonstrably contribute towards delivering these

B.Able to focus on a clear goal in all actions and decisions and openly articulate this to your team colleagues

C.A true advocate for Britain and tourism

2.Being the best

A.Good knowledge of Britain’s tourism product and VB’s business with enthusiasm to constantly update skills and knowledge

B.Keen to share own and VB’s expertise with external organisations and individuals

C.Awareness that VB is a public body which needs to deliver and demonstrate value and probity in everything we do

3.Working together

A.Open-minded and ‘can-do’ attitude which encourages innovation, embraces change and displays resilience against adversity

B.Participate fully as a team member in building an atmosphere of openness, honesty, respect, co-operation and fun

C.Visible, approachable, accountable and available

4.Serving our customers

A.Able to have an effective relationship with all customers and meet their expectations

B.Continually looking for opportunities to work in partnership with other teams and/or external organisations

C.Inspire and empower other people by demonstrating trust, openly valuing their expertise and clearly stating your expectations

KEY RESULT AREAS / ACCOUNTABILITIES

1. Strategic understanding & profiling of the market

A.Ensure distribution profile & deep understanding of the intermediary landscape across East China with maintenance of a fully profiled database in SugarCRM to classify intermediaries, using this analysis to identify product gaps and optimise market engagement

B.Ensure all intermediary engagement is recorded in the database so as to contribute to the annual B2B evaluation surveys.

2. Strategic interventions with overseas intermediaries

A.Co-ordinate strategic interventions with overseas intermediaries in East China focusing on the most effective intermediaries to achieve VB’s strategic objectives, employing a tailored & bespoke approach to key partners and sourcing intelligence to inform strategic partners & UK industry in product development

B.Assemble & co-ordinate priority key accounts for East China to focus 80% of time & effort making strategic interventions to increase the promotion & sales of Britain programmes & product, boosting regional & seasonal spread, through activities such as:

O Program of agent training webinars on key destinations

O Tailored fam trips to fill product gaps

O Dedicated sales missions

O Consistent & high quality market intelligence

O APIs to VB.com for content provision

O Featured product from top accounts on VB.com

3.Increase access for the UK industry to international markets

Provide support to the London B2B team with online & offline engagement tools for the UK industry as follows:

A.Funnelling East China buyers to tools such as the trade website and BritAgent agent training as the first port of call to find out more about British products and help them sell Britain more effectively, including:

O Responsibility for regularly refreshing and updating content on the local trade website

O Meeting KPIs for trade site unique visits, page views and dwell time.

O A target number of buyers using trade directory

O Meeting KPIs for BritAgent registrations and devising a communication programme for graduate retention.

O Trade sales on visitbritainshop.com

B.Regular e-CRM communications to the database of buyers in East China, ensuring communication at least quarterly and a maximum bounce-back rate of 5%

C.Sourcing East China buyers for ExploreGB and the Missions & Events programme

D.Hosting East China buyers on fam trips as required, including for events such as ExploreGB and WTM

E.Act as the GREAT China Welcome champion within China team

O Work with London counterparts to implement GCW plans and strategies

O Gather inputs from team members for GCW market update

O Follow up the outcomes from GCW bi-weekly catch-up

4.Provide support for general East China activity

A.Support the delivery of any general activity in Shanghai and East China, liaising with local partners as necessary.

B.Lead on engagement with other HMG partners such as the Foreign & Commonwealth Office, UK Trade & Investment, British Council and UK Visas & Immigration in Shanghai, ensuring that tourism is integrated into overall plans & across the GREAT campaign and that VisitBritain is playing an active role in the region. 10%

5.Financial Budgeting & Control / Evaluation

·Manage budgets effectively

·Ensure all financial & procurement procedures are followed and carefully managed

·Ensure evaluation of all commercial activity in the region 5%

6.Research and insights

·Build an intimate knowledge of East China to support regional and global decisions and investments. Ensure that key market insights are communicated to the central London team. 5%

7.Global working

·Build close relationships with colleagues in London and around the world to exchange best practice, innovation, creativity and ensure continuous improvement.

·Maintain a culture of teamwork, achievement, accountability and outcome focus.

·Work with a collaborative team spirit focused on service delivery to both internal and external clients. 

简历投递：job@tlmchina.com

联系人：Long Xi

联系电话：021-63858570