澳大利亚疏芬山金矿博物馆任命Travel Link Marketing为其中国市场代表

澳大利亚知名旅游景点：澳大利亚疏芬山金矿博物馆（The Sovereign Hill Museums Association）正式任命Travel Link为其中国市场代表处。Travel Link将全面负责澳大利亚疏芬山金矿博物馆在中国的推广业务，其中包括：旅业市场开拓及社交媒体运营。

Australia’s renowned tourist attraction, Sovereign Hill Museums Association, has officially appointed Travel Link as its China market representative office. Travel Link will be fully responsible for Sovereign Hill’s promotional operations in China, including trade market development and social media management.

作为澳大利亚极具历史底蕴的淘金主题小镇——澳大利亚疏芬山金矿博物馆一直以来深受全球游客，尤其是中国游客的青睐。故事要追溯到两个世纪前，澳大利亚的疏芬山曾是全球淘金热潮的寻宝圣地，而疏芬山上这座保存完好的19世纪古镇，不仅见证了大洋彼岸的"淘金热"传奇，更承载着早期华人矿工奋斗的历史记忆，成为国人游客追寻先辈足迹的重要目的地之一。

As a gold-rush-themed town steeped in Australian history, Sovereign Hill has long been a favorite destination for global travelers, especially Chinese visitors. The story dates back two centuries when Sovereign Hill was a treasure hub during the global gold rush. This impeccably preserved 19th-century town not only witnessed the legendary "Gold Rush" but also carries the historical legacy of early Chinese miners, making it a meaningful attraction for Chinese travelers tracing their ancestors’ footsteps.

如今，这座小镇依然完好保留着当年的风貌——古色古香的街道商铺、随处可见的维多利亚式时期和哥特式建筑，两个世纪前的时光仿佛在此凝固。在这里，你可以身着19世纪服饰，乘着旧式马车穿梭在疏芬山的主街，梦回澳大利亚的黄金时代。你也可以深入地下矿洞探险，甚至亲手体验淘金的乐趣，沉浸式感受19世纪50年代的淘金热潮。对了，在小镇上的照相馆，拍一张身着古装的照片，绝对是许多赴澳旅行的游客们不会错过的体验。

Today, the town retains its original charm—quaint streets, Victorian and Gothic architecture—as if frozen in time. Visitors can don 19th-century attire, ride horse-drawn carriages down Main Street, and relive Australia’s golden era. They can also venture into underground mines, try gold panning, and immerse themselves in the 1850s gold rush. And of course, a vintage photo at the town’s portrait studio is a must-do for many travelers.

澳大利亚疏芬山金矿博物馆首席执行官Sara Quon表示：“中国是澳大利亚最重要的入境旅游客源地之一。我们坚信这一市场的潜力，并在为中国游客提供更好体验的道路上不断尝试，例如疏芬山景区持续优化中文服务、推出特色文化体验项目等，我们希望以实际行动表达对中国市场的重视和期待。” Sara Quon 也同时表示：“我们始终关注中国游客对澳大利亚本地文化深度体验的需求趋势，未来我们将持续挖掘淘金历史中丰富的文化元素，打造更具沉浸感的旅游体验项目，让每位来访者都能收获难忘的文化之旅。”

Sara Quon, CEO of Sovereign Hill Museums Association, stated: "China is one of Australia’s most important inbound tourism markets. We firmly believe in its potential and are continuously enhancing the experience for Chinese visitors—from optimizing Mandarin services to launching culturally tailored programs—to demonstrate our commitment to this market." She added, "We’re attuned to Chinese travelers’ growing demand for deeper cultural immersion. Moving forward, we’ll further explore the gold rush’s rich heritage to create even more engaging experiences, ensuring every visitor leaves with unforgettable memories."

Travel Link作为一家专注于为全球旅游行业伙伴提供定制化营销解决方案的营销机构，始终坚持助力合作伙伴进入中国并与其共同成长。创始人何苗女士表示：“澳大利亚一直以来都是中国游客向往的海外旅行目的地。很荣幸Travel Link能够成为澳大利亚疏芬山金矿博物馆的合作伙伴。我们有信心进一步提升澳大利亚疏芬山金矿博物馆在中国市场的知名度和影响力，让更多中国游客在疏芬山金矿博物馆的旅途中充分感受淘金小镇的魅力，收获更深度难忘的文化旅行体验。"

Travel Link, a marketing agency specializing in customized solutions for global tourism partners, is committed to helping brands enter and grow in China. Founder Ms. He Miao remarked: "Australia remains a dream destination for Chinese travelers. We’re honored to partner with Sovereign Hill and are confident in elevating its profile and appeal in China. Our goal is to help more Chinese visitors discover the town’s charm and enjoy a profoundly memorable cultural journey."