Business Development Manager - China | 昆士兰旅游局

Skills and Experiences
1. Experience in the tourism or a related industry
2. Experience in working with Chinese travel trade distribution partners
3. Understanding and capability to drive content through new distribution systems such as Online Travel Agencies
4. Experience in developing and implementing integrated marketing campaigns with multiple trade partners and other stakeholders such as airlines
5. Ability to build relationships with a variety of stakeholders
6. High level written & spoken English skills
7. Highly developed project management and budget management skills including the ability to manage numerous complex projects simultaneously
8. Well-developed report writing skills
9. Ability to proactively identify and capitalise on business opportunities
10. Proven leadership skills to inspire enthusiasm and engagement from stakeholders
11. Must be prepared to travel extensively

About the Role
The Business Development Manager - China develops and implements trade marketing strategies and activities in China to drive the growth of the tourism industry in Queensland, Australia.

Duties
1. Work with the Director Business Development – China to develop the trade marketing strategy
2. Develop and implement targeted tactical campaigns with key trade partners
3. Monitor and report on trade marketing campaigns, ensuring the budget is effectively managed for each project
4. Initiate and manage TEQ and industry participation in projects
5. Understand the attributes of Queensland destinations and experiences and their relevance to Chinese consumers to ensure targeted campaigns 
6. Develop marketing opportunities for Queensland industry partners
7. Educate the travel trade through seminars, sales calls and functions, on methods of access and range of Queensland product
8. Initiate and manage targeted trade and media familiarisation activity to support destination prioritisation and positioning strategies
9. Coordinate trade advertising and promotional activities in China
10. Maintain a prominent and positive presence in the travel and tourism industry by regular communication with key people and key stakeholders
11. Provide advice, market intelligence and insights to stakeholders
12. Manage, monitor and report on the progress of key performance indicators
13. Provide input into TEQ Executive Briefs, Ministerial briefs, Cabinet briefs
14. Other duties as directed

Benefits
This position will play a key role in implementing the Advance Queensland: Connecting with Asia Strategy which is a Queensland Government funding commitment to grow tourism and make Queensland the destination of choice for Asian travellers.
The role will provide you with the opportunity to contribute to the growth of tourism in Queensland, to utilise your existing and build new relationships with key stakeholders in China and Queensland and expand your international marketing experience.
This position is classified as locally engaged and is subject to employment terms, conditions and laws as determined in China. Your eligibility is conditional on your work rights for China. This position is a 2-year contract.

About Tourism and Events Queensland Tourism and Events Queensland (TEQ) is a statutory body of the Queensland Government in Australia and is the State’s lead tourism marketing, event and experience development agency with a vision to “inspire the world to experience the best address on earth”. TEQ is committed to working collaboratively with key stakeholders to grow tourism and events across Queensland.

Contact: Meiting Hu | 021-6385 8505
Please deliver resuem to: job@tlmchina.com