旅业招聘：西澳大利亚旅游局招聘中国市场经理

Position Statement    

TITLE:  Marketing Manager China

CLASSIFICATION:  Overseas

POSITION NO:  TWA

LOCATION:  Shanghai

EFFECTIVE DATE:  May 2012

REPORTING RELATIONSHIPS:

THIS POSITION reports to：China Cou ntry Manager

Direct reports to THIS POSITION:

ROLE AND RESPONSIBILITIES:

Tourism WA has increased its investment in the China market in 2013/14.  This is part of a long term strategy to grow WA’s share of Chinese visitors to Australia. 

The purpose or prime function of this position is:

Develop and implement marketing plan to deliver agreed visitation and yield to WA from China.  Also, with the support from the International Operations and Brand management teams, develop and implement trade marketing program to promote WA as a holiday destination.

Market Development

· Increase WA presence in multi-destination itineraries and ultimately to build sellable mono WA package.

· Develop sellable tour package in special interest segments by working with trade partners.

· Organize trade familiarization tour for trade partners within assigned budget

· Undertake cooperative trade campaigns to increase awareness of WA packages

Accou ntability

· Educate the travel trade through seminars, sales calls and functions within assigned budget.

· Develop marketing opportunities for WA industry partners.

· To maintain a prominent and positive presence in the travel and tourism industry by maintaining regular liaison with key people.

· Increase the number of FIT packages available in market by working with retail travel agents

· Work with tourism Australia via the ASP and PAS to identify key trade to target for training, cooperative marketing efforts and familiarizations.

· Provide a consultative service to the WA industry including the participation the participation meetings, presentations and formal written reports as requests.

· Ensure all activities are delivered within agreed budget

Leadership and Teamwork

· Work with Cou ntry Manager to monitor and review performance to ensure achievement of departmental goals and job satisfaction.

· Work well with other members of the China team & wider TWA team to ensure the performance supports TWA’s strategic goals and outcomes.

Administration

· Prepare, implement and monitor cooperative marketing campaigns, ensuring the budget is effectively managed for each project in liaison with the Cou ntry Manager.

Other Duties

· As directed

EXPERIENCE AND CAPABILITIES

The following is a guide to potential applicants which describes the overall experience, skills and capability requirements of the successful candidate.

SELE CTION CRITERIA:

Successful candidate should be able to demonstrate, within the context of the position:

· Ability to build relationship and negotiate co-op campaigns  

• Significant experience in formulating and developing consumer marketing campaigns (including digital marketing) with proven results through the trade
• An understanding of the local trade and the distribution network

· Substantial knowledge and experience in the travel and tourism industry

· Demonstrated proactive approach to establishing positive relationships with internal and external stakeholders

· Preparedness to undertake frequent domestic and international travel

· Proficiency in English, both written and verbal

Core Skills Statements:

The successful candidate will possess the following skills and competencies as they relate to the position advertised:

Leadership and Management

Demonstrated ability to apply sound human resource management

Achievement of Outcomes

The proven ability to plan, prioritise, organise, monitor and co-ordinate workloads and meet deadlines under pressure, analyse information and be creative in solving problems

Demonstrated ability to achieve outcomes through other people

Communication Skills

The ability to engage and influence others through effective verbal and written communication skills with the ability to communicate information clearly and accurately and resolve conflict with stakeholders at all levels

Substantial writing experience and excellent research, writing and editing

Relationship Building

Proven ability to establish and maintain positive working relationships and build networks with a diverse range of people and the ability to work as a team member

Innovation

Demonstrated ability to use initiative, display entrepreneurial flair and apply new ways of thinking to improve work environment in a climate of change

Marketing Manager China Tourism Western Australia
Tourism Western Australia (TWA) is in search of a Marketing Manager China to join the Shanghai based team.  Reporting directly to the Cou ntry Manager China, the position is a Manager role that will be responsible for Cooperative Marketing budget and Trade related business development.

The successful applicant will have:

· Ability to build relationship and negotiate co-op campaigns  

• Significant experience in formulating and developing consumer marketing campaigns (including digital marketing) with proven results through the trade
• An understanding of the local trade and the distribution network

· Substantial knowledge and experience in the travel and tourism industry

· Demonstrated proactive approach to establishing positive relationships with internal and external stakeholders

· Preparedness to undertake frequent domestic and international travel

· Proficiency in English, both written and verbal

For more information on this position please refer to the Job Description Form (JDF) as attached.

To apply send full resume with cover letter addressing the above criteria IN ENGLISH t

Charley Shen – Cou ntry Manager China by email:   charley.shen@westernaustralia.com

Application deadline is Friday 21Dec, 2012